Duane March

How My Last Two Articles Connect with Martin Hofmann’s Ideas

Over the last days I shared two posts:

➡️ “Is Your Software Getting in Your Way? You’re Not Alone.”

➡️ “Mark Cuban says ‘Software is dead.’ What does he mean?”

✨Both came from the same pain: software that doesn’t integrate ends up controlling how we work instead of supporting it.

Right after posting them, I picked up “The Agentic Enterprise” by Martin Hofmann – and realized he puts a very precise finger on the same problem.

One sentence in particular stuck with me:

👉 “Instead of asking what [a] system can do, it asks what outcome we need.”

That’s exactly where so many SMEs (including mine) go wrong.

➡️ We buy tools for their features, then spend years working around them. The software quietly dictates our processes. Automation stalls.

AI remains a slide, not a reality.

➡️ Cuban calls time on this old model (“software is dead”).

➡️ Hofmann shows what might replace it: outcome‑driven, integrated, agentic ways of working.

Over the next posts I’d like to explore this shift step by step – and what it means for smaller companies who just want their systems to finally work together.

Content Creation assisted by AI

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#DigitalTransformation #Automation #AIIntegration #FutureOfWork #SMEs #AgenticEnterprise #WorkflowDesign #BusinessOperations